Accessing and Using the Services.
When users access or use the Services, certain non-personally and personally identifiable information (the "User Information") is collected, stored and used for business and marketing purposes, such as maintaining and improving the Services, conducting research, and monetization. This User Information includes, without limitation: IP address, unique identifier number, operating system, browser information, URLs visited, data from URLs loaded and pages viewed, search queries entered, social connections, profile properties, contact details, usage data, and other behavioral, software and hardware information. If you access the Services from a mobile or other device, we may collect a unique device identifier assigned to that device or other information for that device in order to serve content to it. This collected data may also be supplemented with information obtained from third parties or submitted by users.